26 - 05 - 2026

Fairdeal raises $15 million in Series A funding led by Bertelsmann India Investments

Fairdeal.Market has raised $15 million in a Series A funding round led by Bertelsmann India Investments, as the B2B quick-commerce platform looks to scale its dark-store-led supply network for India’s kirana retailers.

WaterBridge Ventures, a seed investor, also participated in the round along with Incubate Asia Fund, the company said on Tuesday.

Fairdeal currently operates across Delhi NCR, where it says it delivers more than 1,000 stock keeping units to kirana stores within 60 minutes. The fresh capital will be used to expand its presence across Delhi NCR, enter new urban markets, strengthen technology and data infrastructure, deepen retailer engagement and scale last-mile delivery capabilities.

The company said it has scaled to more than 20,000 active retailers in the last six months across Delhi NCR. It added that more than 80% of retailers who ordered from Fairdeal 12 months ago are still active customers, underscoring repeat demand for its replenishment network.

India has more than 13 million kirana stores, but procurement for many of them still depends on offline wholesale markets and fragmented distributor networks. Delhi NCR alone accounts for an estimated 260,000 to 280,000 retailers, making it one of the largest and most underserved retail markets in the country, Fairdeal said.

The company said it plans to scale its retailer network to more than 100,000 within the current financial year and expand into other metropolitan cities.

Bertelsmann India Investments said the company is building a new operating model for wholesale procurement in India.

“Fairdeal is building a new operating model for wholesale procurement in India,” said Rohit Sood, partner at Bertelsmann India Investments. “What Prateek and Yash understood early was that quick commerce in wholesale is not just about convenience; it fundamentally improves inventory turns, shelf efficiency and replenishment reliability for kirana stores.”

WaterBridge Ventures said it remains optimistic about the company’s long-term data potential.

“At WaterBridge, we remain excited about the nonlinear potential of the demand engine that Fairdeal has built,” said Ashish Jain, partner at WaterBridge Ventures. “At scale, it will process millions of real-time retail transactions with precise cart-level visibility.”

Founded by brothers Prateek and Yash Bansal, Fairdeal is positioning itself as a supply and distribution layer for small retailers and emerging brands, linking fast inventory replenishment with real-time sales data.

Venkatesh G